Business Health at a Glance
LiveThe 8 Numbers You Must Know
Monthly Recurring Revenue
£0
What you earn every month, predictably
Annual Run Rate
£0
MRR x 12 — your yearly trajectory
Active Paying Customers
0
Monthly + Annual plans
Monthly Churn Rate
0%
% of customers lost this month
Avg Revenue Per User (ARPU)
£0
MRR ÷ paying customers
Customer Lifetime Value
£0
ARPU ÷ churn rate — what each customer is worth
Trial to Paid Conversion
0%
How many free trials become paying
Net Monthly Profit/Loss
£0
Revenue minus all outgoings
Supporting Numbers
Active Trials
0
Currently in free trial
Failed Payments
0
Revenue at risk
Active Partners
0
Referring clients to LVK
Partner Commissions Due
£0
Owed this month
Total Monthly Outgoings
£0
All active subscriptions + recurring
Best Signup Source
—
Where most customers come from
Revenue Breakdown
Monthly Plan Revenue
£0
0 customers x £9.99
Annual Plan Revenue (monthly equiv.)
£0
0 customers x £6.67/mo
Partner Revenue
£0
0 partners x £75/mo
White-Label Revenue
£0
White-label subscriptions
Cash Position
Total Monthly Revenue
£0
Total Monthly Outgoings
£0
Net Monthly Cash Flow
£0
Breakeven Point
—
Customers needed to cover costs
Customer Overview
Total Customers
0
Active Paying
0
In Trial
0
Churned
0
High Churn Risk
0
Need immediate attention
Completed Vault Setup
0
Added trusted person + downloaded summary
Recent Customers
| Name | Plan | Status | Source | Churn Risk | Signed Up | |
|---|---|---|---|---|---|---|
Connect Airtable to see customer data | ||||||
Monthly Outgoings
Total Monthly Spend
£0
Subscriptions
£0
Tax Deductible
£0
Active Subscriptions
0
All Active Outgoings
| Description | Supplier | Type | Amount | Frequency | Next Due | Tax Deductible | Status |
|---|---|---|---|---|---|---|---|
Connect Airtable to see outgoings | |||||||
Partner Programme
Active Partners
0
Onboarding
0
Total Commission Due
£0
Total Partner Clients
0
Partner Directory
| Partner | Type | Status | Active Clients | Commission Due | Follow Up |
|---|---|---|---|---|---|
Connect Airtable to see partner data | |||||
Quick Actions
Open Airtable Base
Legacy Vault Business Hub
Stripe Dashboard
Payments & subscriptions
Brevo
Email marketing
Cloudflare
Website & DNS
Canva
Design & social content
Make.com
Automations
LVK App
Client vault platform
Brand Website
legacyfootprintlady.com
What Do These Numbers Mean?
| Number | What It Tells You | Why It Matters |
|---|---|---|
| MRR | How much money comes in every single month, predictably | This is your business heartbeat — if it's growing, you're healthy |
| ARR | Your yearly run rate (MRR x 12) | Shows whether you're building a real business or a side project |
| Paying Customers | How many people are actually paying you right now | Revenue without customers is a fluke. Track this weekly. |
| Churn Rate | What % of paying customers you lose each month | High churn = leaky bucket. Fix retention before chasing new sales. |
| ARPU | Average revenue per user per month | If ARPU is rising, your pricing or upsells are working |
| LTV | Total revenue a customer generates over their lifetime | Must be higher than what it costs to get them (CAC) or you lose money |
| Conversion Rate | What % of free trials become paying customers | Below 5% = onboarding needs work. Above 15% = you're nailing it. |
| Net Profit | Revenue minus all costs | Positive = you can reinvest. Negative = you're running on savings. |